Daniel Encinas Oñate
Senior partner for the CPG, Retail and Utilities practice

The technological evolution of artificial intelligence we are living is fascinating, opens a myriad of directions unimaginable until a few years ago. This development has generated within me a continuous process of innovation, searching for the creation of new solutions and services for the shopping experiences of customers.

Senior Partner for the CPG, Retail and Utilities practice, additionally member of the Board of Directors. He began his career in multinational companies in the technology sector, such as Hewlett Packard, Baan, IECISA and SAP, where he reached several executive positions. Later on, he worked at the consulting firm Deloitte Consulting in the area of Customer Strategy and CRM.
Daniel is Industrial Engineer by the ETSII of Madrid, specializing in Industrial Organization. Currently he combines his professional activity with his academic activity, teaching Strategy and Business Intelligence subjects at several business schools (EOI, IE and ESIC).