Natalia Medrano Barraza
Business Development director for the Financial services practice

In motion through challenges to personalize each service, guarantee the highest quality results, and to maximize their impact.

Director for the Financial Services practice. Professional career linked to design and customer strategy implementation, analytical solutions to promote business results in areas of Marketing, CRM and Sales.

Natalia specializes in sales strategy, the application of data science techniques and machine learning in the areas of customer management, sales intelligence and business intelligence.

Possesses ample international experience managing projects in Mexico, Latam, Spain and the rest of Europe. Additionally, she was head when establishing and consolidating Cognodata Mexico.

Previously working for technology and customer strategy consulting firms, has collaborated with different industries, additional to financial services and insurance, specially with retail.
Natalia is an Industrial and Computer Systems Engineer from Tecnológico de Monterrey.