Daniel Encinas Oñate
Senior partner of the Retail & CPG practice

Senior Partner of the CPG, Retail and Utilities practice, and a member of the Board of Directors. He began his career in multinational companies in the technology sector, such as Hewlett Packard, Baan, IECISA and SAP, where he occupied several executive positions. Later on, he worked at the consulting firm Deloitte Consulting in the area of Customer Strategy and CRM.

Daniel qualified as an Industrial Engineer at the ETSII of Madrid, specializing in Industrial Organization. He currently combines his professional activity with his academic work, teaching Strategy and Business Intelligence subjects at several business schools (EOI, IE and ESIC).

The technological evolution of artificial intelligence we are experiencing is fascinating, opening up myriad directions that were unimaginable until just a few years ago. This development has generated within me a continuous process of innovation, as I seek to create new solutions and services for the shopping experiences of customers.