Consumer Packaged Goods (CPG)

The product manufacturers face the challenge of launching new products and guarantee their survival in the market. Innovation is essential in this whole process, combined to plan for the adequate launch, pricing and distribution channel.

Customer experience knowledge joined to Artificial Intelligence (AI) allows us to know sales forecasts, brand tendencies, emotion analysis, the right price in each moment, generate segmentations, commercial system, linear product availability, more profitable promotions, etc.

We are faced with a market full of opportunities, where Cognodata provides solutions and technologies to advance the transformation of Manufacturers.


We develop solutions for the improvement of commercial effectiveness by combining the use
of analytics for prioritizing leads selected by potential, commercial models, processes optimization, and the use of tools to improve performance.

  • Market studied and potential analysis
  • Assessment of commercial force and territory alignment
  • Commercial models and compensation program design
  • Display and reporting
  • CRM Tools

Consumers expect immediate answers regardless of time and place. To satisfy their needs in a profitable way it is necessary to analyze market trends. Through predictive algorithms we can make decisions starting from the point of analysis of both internal and external factors. As a result, we will have a well-oiled distribution chain available to meet the demands in regards to offer, stock, line extension, pricing and promotions:

  • Demand prediction
  • Selection
  • Design of price strategy
  • Promotions
  • Management with retailers

The numerous interaction points, as well as information exchange with customers hamper marketing management. Cognodata offers a broad range of automated solutions from marketing, like the management of web leads for our customers, Machine Learning implementation and the generation of different types of attribution models.

  • Machine Learning and reporting
  • Recommendation engines
  • Final customers loyalty program
  • Campaign Management
  • Media
  • Contact center and customer service
We have never before lived through a period with greater opportunities and risks in this industry under transformation
“We are immersed in a transformation of the business being driven by current analytical technological capabilities, they catalyze what we call Retail 4.0. Where the omnishopper requires a satisfactory end-to-end shopping experience interacting in all channels”

Daniel Encinas Oñate
Senior partner for the CPG, Retail and Utilities practice


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