The commercial area of those customers who seek to develop a web channel and to act in an intelligent and segmented way on its commercial service prices (parking lots, VIP lounges, restaurants and food services). This way prices are atractive for the costumer and simoltaneously optimum in terms of margen and occupancy for the company.
Additionally, they want support when defining marketing promotions and actions through different channels (web, on-site, loyalty card, etc) and specially understand its impact and ROI.
Finally, seeks to reinforce monthly reporting to integrate KPI´s predictive from demand for example.
The initial project has become a recurring service since 2014, with high economic returns for the customer.
- Promotional and commercial actions we proposed have generated additional billing of >5millions € in 3 years
- We built and manage an intelligent pricing tool for defining segmented prices for services and promotions
- We incorporate competitor’s Google analytics data automatically
- Data governing is more robust between different commercial and marketing areas
- The customer vision has been incorporated in commercial management
- Synergies are created between different commercial services and marketing
We built and manage an intelligent pricing tool for defining segmented prices for services and promotions. This tool has evolved incorporating information from social media, to an advanced forecast modulo, competition prices, business restrictions, input from analytics and cannibalization.
The rest of the service centers in the generation of concrete commercial actions, supported by pricing tools, and the calculation of real impact on the business. Additionally it is based on recurrent and punctual reporting for each of the services.