Promotional investment of a company showed inefficiencies. With our plentiful experience in analytics we have developed a promotion recommender, cutting-edge in the market, able to negotiate with manufacturers this way the promotion ROI is optimized.
We pinpointed the solution of the problem was increasing how effective the advertisement brochure and coupons were. Always having the customers problems in mind, we developed an application that prioritized actions, improved frequency, promotional sale and ticket average. We base our analytics in models of basket analysis looking for articles, anchor presence and trigger.