Bases de datos archivos

Customer
[R]evolution

El destino del conocimiento sobre las ultimas tendencias en customer science, machine learning y marketing automation

Qué ocurre al implementar gestores de base de datos de clientes o plataformas CDP

5 de febrero de 2019

Las plataformas CDP (Customer Data Platform, que significa Plataforma de Datos de Clientes), o gestores de base de datos de clientes, están de moda.

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#Retail

De los programas de base de datos a la Plataforma de Datos de Clientes, ¿comprar o desarrollar?

22 de enero de 2019

Las nuevas tendencias del Retail que están llevando a la super personalización de la experiencia de compra,

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