Blog - Cognodata

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[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Innovación en el tratamiento de enfermedades infecciosas

#AI #Health #Machine Learning #Technology

Phases: Innovation in infectious disease treatment (I)

9 de July de 2024

Discover how Cognodata innovates in the treatment of infectious diseases using AI and Machine Learning. We collaborate with Red.es, Hospital Povisa and UAM in an exciting project that is progressing in exploratory phases and with advanced algorithms. Read more in our blog!

investment-GAI-companies

#AI #Generative AI #Technology

Investment in Generative Artificial Intelligence for businesses

28 de August de 2024

Discover with Cognodata, how you can realise your investment in Generative Artificial Intelligence by performing a situational analysis. We are committed to taking your business to the next level with customised AI solutions. Read on in our blog!

#AI #Health #Machine Learning #Technology

Innovation in the treatment of infectious diseases

29 de April de 2024

At Cognodata, we face the pandemic with a clear vision: to develop a more scalable and resilient healthcare system. Through our collaboration with Red.es, we are advancing an innovative project that uses cutting-edge technology to improve healthcare processes through generative models that study infectious diseases. Analysing the dynamics of infectious diseases By building generative systems, […]

A successful collaboration between Audensiel and Cognodata

23 de April de 2024

In 2023, we will accelerate our international expansion through our partnership with Audensiel, strengthening the group’s multi-specialist position in data and artificial intelligence. More than a year later, Nicolas Pacault, President of Audensiel, and Raul Garcia, CEO of Cognodata, talk to us about this collaboration between the two entities. Audensiel, digital transformation player Audensiel is […]

Retail media: how to generate revenue through the sale of advertising media

11 de April de 2024

On the 20th of March we organised a webinar at Cognodata in which we brought together experts from the retail sector to discuss the needs and opportunities that Retail Media currently has. Moderated by Tania García, our retail&CPG director and expert in E2E solutions for Retail Media, the event counted with the participation of Diana […]

Cognodata, part of the Audensiel group, signs project with telecommunications giant in Mexico

14 de February de 2024

Cognodata has successfully completed a new project with the leading telecommunications service provider in Mexico, consolidating its position as a key player in the transformation of the sector. This project represents a significant step forward, not only in the expansion of Cognodata’s expertise in the sector, but also in the growth and international development of […]

#Customer Science

How to anticipate market demand thanks to predictive models

4 de January de 2024

Artificial intelligence provides companies with endless techniques to gather information and be able, not only to sell more, but also to anticipate customer needs. Predictive analytics is the ideal tool to anticipate market demand and in this article we tell you how it is possible and through which actions predictive models can be applied. How […]

Consumer trends and habits in Mexico

19 de December de 2023

We are entering a festive season characterised by increased shopping and social spending, a period where sharing with friends and family is especially important. In this article, we will explore consumption in Mexico in the run-up to Christmas and discover some of the trends that are shaping up for 2024. What will consumption in Mexico […]

#Digitalization #Retail

AI applied to the food retail sector: success stories

12 de December de 2023

In a world where technology is advancing by leaps and bounds, artificial intelligence has become a key player on the retail scene, radically transforming the way businesses interact with their customers and optimise their operations. In this article you will learn how artificial intelligence is capable of achieving exponential growth in sales while optimising business […]

Machine learning: deciphering consumer emotions

5 de December de 2023

Emotions play an essential role in consumers’ purchasing decisions. Brands have long sought ways to understand, anticipate and respond to these emotions to optimise their marketing strategy and customer experience. Thanks to machine learning, companies now have tools at their disposal to decipher this complex emotional puzzle. Consumer emotions are essential Consideration of consumer emotions […]

Customer acquisition: How to define your digital metrics?

1 de December de 2023

Customer acquisition is vital if you want to be a player in an ever-changing market, with increasing competition and customers who have more decision-making power than ever before. It is not an easy task, which is why it is necessary to define a strategy. Customer acquisition strategy based on relevant digital metrics What are they? […]

Digital strategy: the importance of applying big data and data science

28 de November de 2023

Did you know that 90% of the world’s data has been created in the last two years? But what good is so much data without being able to analyse it? Data science is the key science for studying data from big data. Thus, a digital strategy must be supported by data science in order to […]