Blog - Cognodata

Customer
[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

ChatGPT in retail and CPG: Where to incorporate it?

25 de September de 2023

ChatGPT, the most talked-about artificial intelligence technology in the last year, is the key to the retail and consumer goods (CPG) sector thanks to its ability to provide accurate and personalised answers to consumer questions, as well as making it easier for companies to better understand their customers. In this article you will find out […]

Business Intelligence: how to improve business performance

19 de September de 2023

Today, companies face a highly competitive business environment. To survive and thrive, it is essential to have a clear view of what is happening within the organisation and the market situation. The use of Business Intelligence (BI) can help companies gain this clear picture, through the collection and analysis of data to make intelligent decisions. […]

Recommendation engines: how to increase your sales with intelligence

12 de September de 2023

We live in a digital age where the volume of information and content available far exceeds our ability to consume it. Whether it’s looking for a movie to watch on a rainy afternoon or simply browsing the endless lists of products in online shops. This is where recommendation engines come into play. These tools personalise […]

#Customer Science

ETL processes: how to get value from data

5 de September de 2023

A study by Bain & Company estimates that managers who rely on data analytics make decisions five times faster than those who do not. This is possible thanks to ETL processes, which enable them to get the maximum utility out of data. Analytics and business intelligence are areas that are increasingly gaining momentum in business. […]

#Customer Science

12 principles of agile methodology in project development

5 de September de 2023

The Agile methodology was born at the beginning of the 21st century as a need to correct certain inefficient practices in project development and has become a standardised model applied by large national and international companies to optimise their project management resources. Although it was originally developed for the IT sector, specifically in the field […]

Marketing Resource Management (MRM): what is MRM and software?

5 de September de 2023

Today, companies face the challenge of managing multiple channels, strategies and resources, all intertwined in an increasingly complex marketing ecosystem. Without proper management, organizations risk getting lost in the sea of information, tasks and assets. This is where Marketing Resource Management (MRM) comes in. This solution is the pillar that can sustain, organize and empower […]

Unstructured data: what it is and tools

25 de July de 2023

The rise of digital technology and the data-driven approach in companies has led to an exponential growth in data generation. More than 80% of this data is unstructured, i.e. it is not organised in a predefined format such as tables or databases. Although they are valuable and rich in information, their analysis poses significant challenges. […]

What is descriptive analysis?

18 de July de 2023

One of the approaches to the study and analysis of studies drawn from statistical methods is that of descriptive analysis. A type of approach in which data are analysed by describing them without a prior hypothesis to be falsified or not. What does descriptive analysis consist of? Descriptive analysis in statistics Statistics is the discipline […]

#Digitalization

Data architecture: the basis of a differentiating strategy

10 de July de 2023

Data architecture is a fundamental element of successful information management and business organisation systems. It integrates the models, policies and rules that govern what data will be collected; how it will be stored, classified and exploited through the available technology infrastructure. In the same way that data architecture is critical for the good management of […]

Automated ETL process: tools

4 de July de 2023

Today, a company that adopts a data-driven approach is a sure winner. It is crucial to have a data-driven structure in place to ensure intelligent decision-making that supports the achievement of defined business objectives. However, data is often scattered across multiple sources and formats, making it difficult to analyse and use effectively. This is where […]

Loyalty programmes in food retail Mexico

27 de June de 2023

Beyond everyday shopping, supermarkets are becoming a space in which to offer a different experience to consumers. Retailers have realised that loyalty programmes are the best way to capture the attention of potential customers and also to create a bond through rewards, benefits and experiences. In the previous article we analysed the different loyalty programmes […]

Entrevista-Oscar-EN

Interview Óscar Andrés Chamache – Spain Employee of the Year

21 de June de 2023

At Cognodata we train our consultants, with specific career plans, continuous and multidisciplinary training, to develop specialists with transversal capacities in business and technical knowledge and management and leadership skills. Our system of 360 assessments allows us to know the progress of each person to help in their growth. We are halfway through the year […]