Customer
[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

#Business Strategy #Data #Digitalization #Generative AI #Machine Learning

Consumer finance: Smart decisions with AI and advanced analytics

22 de January de 2025
Consumer finance has a cross-cutting impact on various sectors (automotive, tourism and leisure, healthcare, energy and sustainability, finance and insurance, etc.) as it facilitates consumer access to goods and services through credit or financing. The current consumer finance landscape is constantly evolving, driven by the growing use of credit and leasing as key mechanisms to […]
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Discover how generative AI and hyper-personalisation are transforming different industries, enabling businesses to create unique experiences.
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Generative AI in Hyperpersonalisation: Revolutionising the Customer Experience

17 de October de 2024
Generative AI is transforming the way businesses interact with their customers. Unlike traditional personalisation, which relies on static data, generative AI in hyperpersonalisation enables the creation of unique experiences instantly, tailored to each user. This opens up new opportunities for brands to respond precisely and effectively to their customers’ preferences and behaviours, making every interaction […]
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