Marketing Automation archivos - Cognodata

Customer
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The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

#Marketing Automation

CRM Online: what is it and what are its advantages?

31 de October de 2023

A company must be able to manage its customer relationships. Doing it manually is now a thing of the past and the new technologies and applications offered by the market invite you to automate these tasks. In this sense, a CRM is the ideal tool for this. The acronym CRM stands for Customer Relationship Management, […]

#Marketing Automation

4 smart digital marketing goals in a SMART strategy

27 de March de 2023

Artificial intelligence is becoming indispensable in any marketing strategy. A business, both online and offline, must be able to keep up with digital demands of customers. For this reason, knowing how to analyze the marketing objectives and carry out the necessary actions is essential. In this article we want to build on the SMART strategy […]