Adriana García Roche
Director of the Public sector and Health practice

Adriana currently holds the position of Director of the Public Sector and Healthcare consulting area.

She has a long track record in the management and leadership of projects related to strategy and customer/citizen/patient management, based on Analytics and Machine Learning. Her most recent experience has involved leading projects in the area of CRM, marketing and the direction and management of sales teams with digital and automation tools.

Since her beginnings at PricewaterhouseCoopers and her subsequent passage through other niche consulting firms, Adriana has demonstrated her leadership in transformative and high-impact projects within different sectors and always in multinational environments.

She holds an International MBA from Instituto de Empresa and a dual degree in International Business Studies from ICADE (Comillas Pontifical University) and ESC Reims Group (France).

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