Director of the Financial Services practice. Her professional career has been associated with design and customer strategy implementation, as well as analytical solutions to enhance business results in the areas of Marketing, CRM and Sales.

Natalia specializes in sales strategy, the application of data science techniques and machine learning in the areas of customer management, sales intelligence and business intelligence.

She has extensive international experience, managing projects in Mexico, LATAM, Spain and the rest of Europe. Additionally, she was at the helm during the establishment and consolidation of Cognodata Mexico.

During prior work for technology and customer strategy consulting firms, she has collaborated with various industries, in addition to financial services and insurance, and especially with retail.

Natalia is a graduate of Industrial and Computer Systems Engineering from Tecnológico de Monterrey.