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The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Business Intelligence: how to improve business performance

19 de September de 2023

Today, companies face a highly competitive business environment. To survive and thrive, it is essential to have a clear view of what is happening within the organisation and the market situation. The use of Business Intelligence (BI) can help companies gain this clear picture, through the collection and analysis of data to make intelligent decisions. […]

Automated ETL process: tools

4 de July de 2023

Today, a company that adopts a data-driven approach is a sure winner. It is crucial to have a data-driven structure in place to ensure intelligent decision-making that supports the achievement of defined business objectives. However, data is often scattered across multiple sources and formats, making it difficult to analyse and use effectively. This is where […]

Data-driven strategies for customer loyalty and retention

13 de June de 2023

The current scenario is highly digitalised and increasingly competitive. In this environment, customer retention has become a priority for organisations. Moreover, it has been proven that keeping an existing customer is up to seven times less costly than acquiring a new one. Therefore, it is vital for a company to develop customer retention strategies based […]