#Retail Consumer trends and habits in Mexico 19 de December de 2023 We are entering a festive season characterised by increased shopping and social spending, a period where sharing with friends and family is especially important. In this article, we will explore consumption in Mexico in the run-up to Christmas and discover some of the trends that are shaping up for 2024. What will consumption in Mexico […] info
#Digitalization #Retail AI applied to the food retail sector: success stories 12 de December de 2023 In a world where technology is advancing by leaps and bounds, artificial intelligence has become a key player on the retail scene, radically transforming the way businesses interact with their customers and optimise their operations. In this article you will learn how artificial intelligence is capable of achieving exponential growth in sales while optimising business […] info
#Retail Getting a head start on christmas consumption: Trends 2023 7 de November de 2023 As we approach the holiday season, consumers and retailers alike are anticipating christmas consumption trends that will define the end of the year. This year, trends point towards more thoughtful shopping and the search for that special something. In this article, we take a look at how these twists will shape the festive season, from […] info
#Retail Loyalty programme in food retail: success stories 20 de June de 2023 In the economic context of recent months, a considerable number of consumers have opted to abandon their loyalty to certain brands, in search of discounts, private label products or promotions that can reduce their end-of-month spending. Against this backdrop of fierce competition, loyalty programmes play a crucial role in the strategies retailers use to captivate […] info
#Retail What is the Customer Experience Manager: roles and tools? 23 de May de 2023 As consumer expectations continue to evolve and companies seek to stand out in a crowded marketplace, understanding the role of the Customer Experience Manager (CEM) becomes crucial. From customer acquisition to customer retention, the CEM is the architect of experiences that can make all the difference to a company’s success and reputation. If you want […] info
#Retail 5 Keys to improve customer experience 25 de April de 2023 On April 20th we organized a webinar where we were able to share our experience in optimizing the customer experience through tactical and intelligent solutions. At the event, our experts in the retail sector, Elena llamas and Andrea Carrillo, addressed the keys to understanding customers and maximizing their experience in all interactions they have with […] info
#Retail Artificial intelligence revolutionizes the retail sector 11 de April de 2023 Artificial intelligence (AI) has become one of the most impactful technologies of our era, transforming the way we live, work and communicate. In this article, we will explore how artificial intelligence is transforming the retail sector, providing examples of how companies are using this technology to improve their business strategy. What is artificial intelligence? Over […] info
#Retail Sensory marketing: use cases [part 2] 3 de April de 2023 Sensory marketing appeals to feelings to create experiences that achieve a positive memory in the consumer’s mind. In this article you will discover some tips for the creation of a sensory marketing strategy and examples of success stories. What are the aspects to consider before developing a sensory strategy? As we explained in the article […] info
#Retail Sensory Marketing: What makes it different? [Part 1] 28 de March de 2023 Have you ever walked into a store and felt transported to another place thanks to the smell that permeated the atmosphere? This is part of a pre-planned strategy. Sensory marketing uses the senses to create unique and memorable experiences throughout the customer journey. In this article we will explain what sensory marketing is and how […] info
#Retail Digital presence: what it is and how to build it 21 de March de 2023 Nowadays, a company that does not have an online presence is as if it did not exist. Being among the first results or knowing the general information of a brand in a simple search is essential. If a brand wants to grow, it must be present on the Internet. In this article we bring the […] info
