customer journey archivos - Cognodata

Customer
[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Getting a head start on christmas consumption: Trends 2023

7 de November de 2023

As we approach the holiday season, consumers and retailers alike are anticipating christmas consumption trends that will define the end of the year. This year, trends point towards more thoughtful shopping and the search for that special something. In this article, we take a look at how these twists will shape the festive season, from […]

Loyalty programme in food retail: success stories

20 de June de 2023

In the economic context of recent months, a considerable number of consumers have opted to abandon their loyalty to certain brands, in search of discounts, private label products or promotions that can reduce their end-of-month spending. Against this backdrop of fierce competition, loyalty programmes play a crucial role in the strategies retailers use to captivate […]

What is the Customer Experience Manager: roles and tools?

23 de May de 2023

As consumer expectations continue to evolve and companies seek to stand out in a crowded marketplace, understanding the role of the Customer Experience Manager (CEM) becomes crucial. From customer acquisition to customer retention, the CEM is the architect of experiences that can make all the difference to a company’s success and reputation. If you want […]

5 Keys to improve customer experience

25 de April de 2023

On April 20th we organized a webinar where we were able to share our experience in optimizing the customer experience through tactical and intelligent solutions. At the event, our experts in the retail sector, Elena llamas and Andrea Carrillo, addressed the keys to understanding customers and maximizing their experience in all interactions they have with […]

Artificial intelligence revolutionizes the retail sector

11 de April de 2023

Artificial intelligence (AI) has become one of the most impactful technologies of our era, transforming the way we live, work and communicate. In this article, we will explore how artificial intelligence is transforming the retail sector, providing examples of how companies are using this technology to improve their business strategy. What is artificial intelligence? Over […]

Sensory marketing: use cases [part 2]

3 de April de 2023

Sensory marketing appeals to feelings to create experiences that achieve a positive memory in the consumer’s mind. In this article you will discover some tips for the creation of a sensory marketing strategy and examples of success stories. What are the aspects to consider before developing a sensory strategy? As we explained in the article […]

Sensory Marketing: What makes it different? [Part 1]

28 de March de 2023

Have you ever walked into a store and felt transported to another place thanks to the smell that permeated the atmosphere? This is part of a pre-planned strategy. Sensory marketing uses the senses to create unique and memorable experiences throughout the customer journey. In this article we will explain what sensory marketing is and how […]

Digital presence: what it is and how to build it

21 de March de 2023

Nowadays, a company that does not have an online presence is as if it did not exist. Being among the first results or knowing the general information of a brand in a simple search is essential. If a brand wants to grow, it must be present on the Internet. In this article we bring the […]