CX archivos - Cognodata

Customer
[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

5 Keys to improve customer experience

25 de April de 2023

On April 20th we organized a webinar where we were able to share our experience in optimizing the customer experience through tactical and intelligent solutions. At the event, our experts in the retail sector, Elena llamas and Andrea Carrillo, addressed the keys to understanding customers and maximizing their experience in all interactions they have with […]

Artificial intelligence revolutionizes the retail sector

11 de April de 2023

Artificial intelligence (AI) has become one of the most impactful technologies of our era, transforming the way we live, work and communicate. In this article, we will explore how artificial intelligence is transforming the retail sector, providing examples of how companies are using this technology to improve their business strategy. What is artificial intelligence? Over […]

Sensory marketing: use cases [part 2]

3 de April de 2023

Sensory marketing appeals to feelings to create experiences that achieve a positive memory in the consumer’s mind. In this article you will discover some tips for the creation of a sensory marketing strategy and examples of success stories. What are the aspects to consider before developing a sensory strategy? As we explained in the article […]

Sensory Marketing: What makes it different? [Part 1]

28 de March de 2023

Have you ever walked into a store and felt transported to another place thanks to the smell that permeated the atmosphere? This is part of a pre-planned strategy. Sensory marketing uses the senses to create unique and memorable experiences throughout the customer journey. In this article we will explain what sensory marketing is and how […]