CX archivos - Cognodata

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[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

The AI Revolution in Fashion: Success Stories

17 de October de 2023

Today, artificial intelligence is becoming a revolutionary force in a variety of industries, and the fashion and retail sector is no exception. With the growing popularity and capabilities of systems like ChatGPT, pioneering companies are exploring innovative ways to integrate AI into their operations, from product design to customer experience. Discover some success stories in […]

Natural language processing (NLP): What is it and its applications?

3 de October de 2023

Natural language processing (NLP), a branch of machine learning and artificial intelligence, is transforming the way machines understand and interact with human language. As we enter the information age, this technology is becoming increasingly crucial. In this article, we will explore what natural language processing is, the process it goes through and some of its […]

ChatGPT in retail and CPG: Where to incorporate it?

25 de September de 2023

ChatGPT, the most talked-about artificial intelligence technology in the last year, is the key to the retail and consumer goods (CPG) sector thanks to its ability to provide accurate and personalised answers to consumer questions, as well as making it easier for companies to better understand their customers. In this article you will find out […]

Recommendation engines: how to increase your sales with intelligence

12 de September de 2023

We live in a digital age where the volume of information and content available far exceeds our ability to consume it. Whether it’s looking for a movie to watch on a rainy afternoon or simply browsing the endless lists of products in online shops. This is where recommendation engines come into play. These tools personalise […]

Loyalty programmes in food retail Mexico

27 de June de 2023

Beyond everyday shopping, supermarkets are becoming a space in which to offer a different experience to consumers. Retailers have realised that loyalty programmes are the best way to capture the attention of potential customers and also to create a bond through rewards, benefits and experiences. In the previous article we analysed the different loyalty programmes […]

Loyalty programme in food retail: success stories

20 de June de 2023

In the economic context of recent months, a considerable number of consumers have opted to abandon their loyalty to certain brands, in search of discounts, private label products or promotions that can reduce their end-of-month spending. Against this backdrop of fierce competition, loyalty programmes play a crucial role in the strategies retailers use to captivate […]

5 Keys to improve customer experience

25 de April de 2023

On April 20th we organized a webinar where we were able to share our experience in optimizing the customer experience through tactical and intelligent solutions. At the event, our experts in the retail sector, Elena llamas and Andrea Carrillo, addressed the keys to understanding customers and maximizing their experience in all interactions they have with […]

Artificial intelligence revolutionizes the retail sector

11 de April de 2023

Artificial intelligence (AI) has become one of the most impactful technologies of our era, transforming the way we live, work and communicate. In this article, we will explore how artificial intelligence is transforming the retail sector, providing examples of how companies are using this technology to improve their business strategy. What is artificial intelligence? Over […]

Sensory marketing: use cases [part 2]

3 de April de 2023

Sensory marketing appeals to feelings to create experiences that achieve a positive memory in the consumer’s mind. In this article you will discover some tips for the creation of a sensory marketing strategy and examples of success stories. What are the aspects to consider before developing a sensory strategy? As we explained in the article […]

Sensory Marketing: What makes it different? [Part 1]

28 de March de 2023

Have you ever walked into a store and felt transported to another place thanks to the smell that permeated the atmosphere? This is part of a pre-planned strategy. Sensory marketing uses the senses to create unique and memorable experiences throughout the customer journey. In this article we will explain what sensory marketing is and how […]