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Governance of artificial intelligence for business

#AI Power #Business Strategy #Digitalization #IA Generativa

Why AI governance is more important than ever

5 de June de 2025

In today’s digital world, artificial intelligence (AI) has gone from being a future promise to an everyday reality. From virtual assistants to automated decision-making systems in sectors such as energy, healthcare and banking, AI is transforming entire industries. However, with its mass adoption comes a critical responsibility: to ensure that AI is developed and used […]

#Business Strategy #Data #Digitalization #Generative AI #Machine Learning

Consumer finance: Smart decisions with AI and advanced analytics

22 de January de 2025

Consumer finance has a cross-cutting impact on various sectors (automotive, tourism and leisure, healthcare, energy and sustainability, finance and insurance, etc.) as it facilitates consumer access to goods and services through credit or financing. The current consumer finance landscape is constantly evolving, driven by the growing use of credit and leasing as key mechanisms to […]

#Business Strategy #Machine Learning

Machine learning as a pillar of financial fraud detection

12 de December de 2024

Did you know that more than 80% of e-commerce companies face digital fraud, with losses in the millions each year? In a world of ever-increasing online transactions, protecting yourself has never been more crucial. In a financial ecosystem dominated by online transactions, the ability to identify and mitigate fraudulent activity has become a strategic priority. […]

Predictive marketing

#Business Strategy #Generative AI #Machine Learning

AI-powered predictive marketing, a revolution in business

21 de November de 2024

Did you know that companies implementing AI-powered predictive marketing are seeing an increase in ROI of up to 20%? This is due to the ability to anticipate the needs and behaviours of their customers, enabling them to deliver tailored experiences that connect them more deeply and directly with brands. This breakthrough represents one of the […]

5 keys to exceed your business goals in the last quarter

#Business Strategy #News

5 Keys to exceeding business goals in the last quarter: Strategies to close the year successfully

15 de October de 2024

The last quarter of the year is critical for many companies. According to studies, up to 30% of annual sales are concentrated in these final months, underscoring the importance of being prepared to maximize results. Making strategic decisions based on data and adjusting your approach in an agile manner can make the difference between closing […]