Retail archivos - Cognodata

Customer
[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Sensory Marketing: What makes it different? [Part 1]

28 de March de 2023

Have you ever walked into a store and felt transported to another place thanks to the smell that permeated the atmosphere? This is part of a pre-planned strategy. Sensory marketing uses the senses to create unique and memorable experiences throughout the customer journey. In this article we will explain what sensory marketing is and how […]

Digital presence: what it is and how to build it

21 de March de 2023

Nowadays, a company that does not have an online presence is as if it did not exist. Being among the first results or knowing the general information of a brand in a simple search is essential. If a brand wants to grow, it must be present on the Internet. In this article we bring the […]

What are touchpoints: their importance in the Customer Journey

13 de March de 2023

At every moment, the consumer interacts with hundreds of brands on a daily basis without even being aware of it. Each of these moments, or touchpoints, are opportunities to connect with the customer; and if successful, a sale can be made. These key points they experience along the Customer Journey are crucial to detect and […]

Food waste: measures to deal with a serious situation

9 de March de 2023

Food waste is a worldwide dilemma that has been increasing for years. Large food companies have implemented several initiatives over the last few years to raise awareness of food recycling and to encourage the purchase of products to prevent them from being thrown away. But do you know how analytics and Artificial Intelligence can help […]