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[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

ChatGPT in retail and CPG: Where to incorporate it?

25 de September de 2023

ChatGPT, the most talked-about artificial intelligence technology in the last year, is the key to the retail and consumer goods (CPG) sector thanks to its ability to provide accurate and personalised answers to consumer questions, as well as making it easier for companies to better understand their customers. In this article you will find out […]

Business Intelligence: how to improve business performance

19 de September de 2023

Today, companies face a highly competitive business environment. To survive and thrive, it is essential to have a clear view of what is happening within the organisation and the market situation. The use of Business Intelligence (BI) can help companies gain this clear picture, through the collection and analysis of data to make intelligent decisions. […]

Recommendation engines: how to increase your sales with intelligence

12 de September de 2023

We live in a digital age where the volume of information and content available far exceeds our ability to consume it. Whether it’s looking for a movie to watch on a rainy afternoon or simply browsing the endless lists of products in online shops. This is where recommendation engines come into play. These tools personalise […]

Marketing Resource Management (MRM): what is MRM and software?

5 de September de 2023

Today, companies face the challenge of managing multiple channels, strategies and resources, all intertwined in an increasingly complex marketing ecosystem. Without proper management, organizations risk getting lost in the sea of information, tasks and assets. This is where Marketing Resource Management (MRM) comes in. This solution is the pillar that can sustain, organize and empower […]

Unstructured data: what it is and tools

25 de July de 2023

The rise of digital technology and the data-driven approach in companies has led to an exponential growth in data generation. More than 80% of this data is unstructured, i.e. it is not organised in a predefined format such as tables or databases. Although they are valuable and rich in information, their analysis poses significant challenges. […]

What is descriptive analysis?

18 de July de 2023

One of the approaches to the study and analysis of studies drawn from statistical methods is that of descriptive analysis. A type of approach in which data are analysed by describing them without a prior hypothesis to be falsified or not. What does descriptive analysis consist of? Descriptive analysis in statistics Statistics is the discipline […]

Automated ETL process: tools

4 de July de 2023

Today, a company that adopts a data-driven approach is a sure winner. It is crucial to have a data-driven structure in place to ensure intelligent decision-making that supports the achievement of defined business objectives. However, data is often scattered across multiple sources and formats, making it difficult to analyse and use effectively. This is where […]

Loyalty programmes in food retail Mexico

27 de June de 2023

Beyond everyday shopping, supermarkets are becoming a space in which to offer a different experience to consumers. Retailers have realised that loyalty programmes are the best way to capture the attention of potential customers and also to create a bond through rewards, benefits and experiences. In the previous article we analysed the different loyalty programmes […]

Loyalty programme in food retail: success stories

20 de June de 2023

In the economic context of recent months, a considerable number of consumers have opted to abandon their loyalty to certain brands, in search of discounts, private label products or promotions that can reduce their end-of-month spending. Against this backdrop of fierce competition, loyalty programmes play a crucial role in the strategies retailers use to captivate […]

Data-driven strategies for customer loyalty and retention

13 de June de 2023

The current scenario is highly digitalised and increasingly competitive. In this environment, customer retention has become a priority for organisations. Moreover, it has been proven that keeping an existing customer is up to seven times less costly than acquiring a new one. Therefore, it is vital for a company to develop customer retention strategies based […]

Do you know the chatGPT plugins? Our recommendations and how to install them

6 de June de 2023

In artificial intelligence’s ongoing quest to make our lives easier, ChatGPT has emerged as a powerful tool for communication. Its ability to understand and answer questions, generate ideas and help with creative tasks makes it an indispensable resource for many. But did you know that you can further enhance its functionality with the help of […]

Keys to sustainable ecommerce

30 de May de 2023

In an increasingly digitised world, e-commerce has experienced tremendous growth, becoming a driving force in the global economy. However, this boom has been accompanied by concerns about its impact on the environment. In response to this growing awareness, there is a need to adopt sustainable practices in ecommerce. For businesses, incorporating sustainability into their online […]