retail archivos - Cognodata

Customer
[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Do you know the chatGPT plugins? Our recommendations and how to install them

6 de June de 2023

In artificial intelligence’s ongoing quest to make our lives easier, ChatGPT has emerged as a powerful tool for communication. Its ability to understand and answer questions, generate ideas and help with creative tasks makes it an indispensable resource for many. But did you know that you can further enhance its functionality with the help of […]

Keys to sustainable ecommerce

30 de May de 2023

In an increasingly digitised world, e-commerce has experienced tremendous growth, becoming a driving force in the global economy. However, this boom has been accompanied by concerns about its impact on the environment. In response to this growing awareness, there is a need to adopt sustainable practices in ecommerce. For businesses, incorporating sustainability into their online […]

What is the Customer Experience Manager: roles and tools?

23 de May de 2023

As consumer expectations continue to evolve and companies seek to stand out in a crowded marketplace, understanding the role of the Customer Experience Manager (CEM) becomes crucial. From customer acquisition to customer retention, the CEM is the architect of experiences that can make all the difference to a company’s success and reputation. If you want […]

The consumer is changing: The 10 new food trends

16 de May de 2023

Situations over time, changes in our world or events beyond our control influence consumer habits; and food is no exception. As we will see in the new food trends launched by Kantar, consumers have been incorporating new foods into their daily routine. This is brought about by different consumer concerns over time. What will you […]

What is a dashboard?: the retailer’s must-have tool

9 de May de 2023

The data-driven approach has become a cornerstone for business success in the digital age. By implementing effective dashboards, retailers have the ability to make the most of the data at their disposal. These visual, easy-to-understand dashboards allow leaders to make decisions based on concrete, up-to-date information. In this article, we will discover the benefits of […]

5 Keys to improve customer experience

25 de April de 2023

On April 20th we organized a webinar where we were able to share our experience in optimizing the customer experience through tactical and intelligent solutions. At the event, our experts in the retail sector, Elena llamas and Andrea Carrillo, addressed the keys to understanding customers and maximizing their experience in all interactions they have with […]

Artificial intelligence revolutionizes the retail sector

11 de April de 2023

Artificial intelligence (AI) has become one of the most impactful technologies of our era, transforming the way we live, work and communicate. In this article, we will explore how artificial intelligence is transforming the retail sector, providing examples of how companies are using this technology to improve their business strategy. What is artificial intelligence? Over […]

Sensory marketing: use cases [part 2]

3 de April de 2023

Sensory marketing appeals to feelings to create experiences that achieve a positive memory in the consumer’s mind. In this article you will discover some tips for the creation of a sensory marketing strategy and examples of success stories. What are the aspects to consider before developing a sensory strategy? As we explained in the article […]

Sensory Marketing: What makes it different? [Part 1]

28 de March de 2023

Have you ever walked into a store and felt transported to another place thanks to the smell that permeated the atmosphere? This is part of a pre-planned strategy. Sensory marketing uses the senses to create unique and memorable experiences throughout the customer journey. In this article we will explain what sensory marketing is and how […]

Digital presence: what it is and how to build it

21 de March de 2023

Nowadays, a company that does not have an online presence is as if it did not exist. Being among the first results or knowing the general information of a brand in a simple search is essential. If a brand wants to grow, it must be present on the Internet. In this article we bring the […]