retail archivos - Cognodata

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[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Retail media: how to generate revenue through the sale of advertising media

11 de April de 2024

On the 20th of March we organised a webinar at Cognodata in which we brought together experts from the retail sector to discuss the needs and opportunities that Retail Media currently has. Moderated by Tania García, our retail&CPG director and expert in E2E solutions for Retail Media, the event counted with the participation of Diana […]

Consumer trends and habits in Mexico

19 de December de 2023

We are entering a festive season characterised by increased shopping and social spending, a period where sharing with friends and family is especially important. In this article, we will explore consumption in Mexico in the run-up to Christmas and discover some of the trends that are shaping up for 2024. What will consumption in Mexico […]

#Digitalization #Retail

AI applied to the food retail sector: success stories

12 de December de 2023

In a world where technology is advancing by leaps and bounds, artificial intelligence has become a key player on the retail scene, radically transforming the way businesses interact with their customers and optimise their operations. In this article you will learn how artificial intelligence is capable of achieving exponential growth in sales while optimising business […]

Machine learning: deciphering consumer emotions

5 de December de 2023

Emotions play an essential role in consumers’ purchasing decisions. Brands have long sought ways to understand, anticipate and respond to these emotions to optimise their marketing strategy and customer experience. Thanks to machine learning, companies now have tools at their disposal to decipher this complex emotional puzzle. Consumer emotions are essential Consideration of consumer emotions […]

Digital strategy: the importance of applying big data and data science

28 de November de 2023

Did you know that 90% of the world’s data has been created in the last two years? But what good is so much data without being able to analyse it? Data science is the key science for studying data from big data. Thus, a digital strategy must be supported by data science in order to […]

Learn about the differences between ChatGPT models

21 de November de 2023

The evolution of OpenAI’s Generative Pretrained Transformer (GPT) language models has marked a significant milestone in the field of artificial intelligence and natural language processing. These models represent a revolution in the way machines understand and generate human language, offering capabilities ranging from generating coherent text to interacting in complex conversations and solving specific language-based […]

Create your own GPT via ChatGPT

14 de November de 2023

OpenAI announced at its first DevDay new models and products for developers. Among them is the release of GPT-4 turbo and the possibility to develop a customised ChatGPT wizard called “GPTs”. New releases at OpenAI GPT-4 Turbo is an advanced version of the GPT-4 model released earlier this year. GPT-4 Turbo has updated knowledge up […]

Getting a head start on christmas consumption: Trends 2023

7 de November de 2023

As we approach the holiday season, consumers and retailers alike are anticipating christmas consumption trends that will define the end of the year. This year, trends point towards more thoughtful shopping and the search for that special something. In this article, we take a look at how these twists will shape the festive season, from […]

The AI Revolution in Fashion: Success Stories

17 de October de 2023

Today, artificial intelligence is becoming a revolutionary force in a variety of industries, and the fashion and retail sector is no exception. With the growing popularity and capabilities of systems like ChatGPT, pioneering companies are exploring innovative ways to integrate AI into their operations, from product design to customer experience. Discover some success stories in […]

When algorithms design: Generative AI in retail

10 de October de 2023

Artificial intelligence is changing the face of the retail sector in a significant way. Among the various branches of AI, generative artificial intelligence stands out for its ability to create new content from existing data. In the retail world, this translates into a variety of applications that can drive efficiency, innovation and personalisation, thereby improving […]

Natural language processing (NLP): What is it and its applications?

3 de October de 2023

Natural language processing (NLP), a branch of machine learning and artificial intelligence, is transforming the way machines understand and interact with human language. As we enter the information age, this technology is becoming increasingly crucial. In this article, we will explore what natural language processing is, the process it goes through and some of its […]

ChatGPT in retail and CPG: Where to incorporate it?

25 de September de 2023

ChatGPT, the most talked-about artificial intelligence technology in the last year, is the key to the retail and consumer goods (CPG) sector thanks to its ability to provide accurate and personalised answers to consumer questions, as well as making it easier for companies to better understand their customers. In this article you will find out […]