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[R]evolution

The destination of knowledge about the latest trends in customer science, machine learning and marketing automation

Digital strategy: the importance of applying big data and data science

28 de November de 2023

Did you know that 90% of the world’s data has been created in the last two years? But what good is so much data without being able to analyse it? Data science is the key science for studying data from big data. Thus, a digital strategy must be supported by data science in order to […]

Learn about the differences between ChatGPT models

21 de November de 2023

The evolution of OpenAI’s Generative Pretrained Transformer (GPT) language models has marked a significant milestone in the field of artificial intelligence and natural language processing. These models represent a revolution in the way machines understand and generate human language, offering capabilities ranging from generating coherent text to interacting in complex conversations and solving specific language-based […]

Create your own GPT via ChatGPT

14 de November de 2023

OpenAI announced at its first DevDay new models and products for developers. Among them is the release of GPT-4 turbo and the possibility to develop a customised ChatGPT wizard called “GPTs”. New releases at OpenAI GPT-4 Turbo is an advanced version of the GPT-4 model released earlier this year. GPT-4 Turbo has updated knowledge up […]

Getting a head start on christmas consumption: Trends 2023

7 de November de 2023

As we approach the holiday season, consumers and retailers alike are anticipating christmas consumption trends that will define the end of the year. This year, trends point towards more thoughtful shopping and the search for that special something. In this article, we take a look at how these twists will shape the festive season, from […]

The AI Revolution in Fashion: Success Stories

17 de October de 2023

Today, artificial intelligence is becoming a revolutionary force in a variety of industries, and the fashion and retail sector is no exception. With the growing popularity and capabilities of systems like ChatGPT, pioneering companies are exploring innovative ways to integrate AI into their operations, from product design to customer experience. Discover some success stories in […]

When algorithms design: Generative AI in retail

10 de October de 2023

Artificial intelligence is changing the face of the retail sector in a significant way. Among the various branches of AI, generative artificial intelligence stands out for its ability to create new content from existing data. In the retail world, this translates into a variety of applications that can drive efficiency, innovation and personalisation, thereby improving […]

Natural language processing (NLP): What is it and its applications?

3 de October de 2023

Natural language processing (NLP), a branch of machine learning and artificial intelligence, is transforming the way machines understand and interact with human language. As we enter the information age, this technology is becoming increasingly crucial. In this article, we will explore what natural language processing is, the process it goes through and some of its […]

ChatGPT in retail and CPG: Where to incorporate it?

25 de September de 2023

ChatGPT, the most talked-about artificial intelligence technology in the last year, is the key to the retail and consumer goods (CPG) sector thanks to its ability to provide accurate and personalised answers to consumer questions, as well as making it easier for companies to better understand their customers. In this article you will find out […]

Business Intelligence: how to improve business performance

19 de September de 2023

Today, companies face a highly competitive business environment. To survive and thrive, it is essential to have a clear view of what is happening within the organisation and the market situation. The use of Business Intelligence (BI) can help companies gain this clear picture, through the collection and analysis of data to make intelligent decisions. […]

Recommendation engines: how to increase your sales with intelligence

12 de September de 2023

We live in a digital age where the volume of information and content available far exceeds our ability to consume it. Whether it’s looking for a movie to watch on a rainy afternoon or simply browsing the endless lists of products in online shops. This is where recommendation engines come into play. These tools personalise […]

Marketing Resource Management (MRM): what is MRM and software?

5 de September de 2023

Today, companies face the challenge of managing multiple channels, strategies and resources, all intertwined in an increasingly complex marketing ecosystem. Without proper management, organizations risk getting lost in the sea of information, tasks and assets. This is where Marketing Resource Management (MRM) comes in. This solution is the pillar that can sustain, organize and empower […]

Unstructured data: what it is and tools

25 de July de 2023

The rise of digital technology and the data-driven approach in companies has led to an exponential growth in data generation. More than 80% of this data is unstructured, i.e. it is not organised in a predefined format such as tables or databases. Although they are valuable and rich in information, their analysis poses significant challenges. […]