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Generative artificial intelligence is emerging as a transformative force in sales and marketing, driving personalisation and efficiency. As consumer expectations evolve towards richer and more accessible experiences, businesses are looking to generative AI as a vital tool to innovate and stay competitive. This approach offers not only strategic advantages but also significant challenges, setting the […]

When a project starts to grow and prosper, it becomes necessary to design a sales system that controls the inputs, outputs and the internal process up to the point of sale. Different types of digital tools are available on the market for your sales system. You can opt for the development of a tool tailored […]

At Cognodata we train our consultants, with specific career plans, continuous and multidisciplinary training, to develop specialists with transversal capacities in business and technical knowledge and management and leadership skills. Our system of 360 assessments allows us to know the progress of each person to help in their growth. We are halfway through the year […]

For Cognodata, the people who make up the team are very important. That is why, every year, we make a special recognition to the employee of the year both in Mexico and Spain. Congratulations to Ixhel Acosta 𝘆 Oscar Chamache Cachique who are the 2022 winners. Through this interview we wanted to introduce you a […]