Product manufacturers face the challenge of launching new products and guaranteeing their survival in the market. Innovation is essential throughout this process, combined with planning for an optimal launch, pricing and the distribution channel.
Customer experience knowledge combined with Artificial Intelligence (AI) provides insight for sales forecasts, brand tendencies, emotion analysis, the right price at any given moment, generating segmentations, commercial systems, linear product availability, more profitable promotions, etc.
We are faced with a market filled with opportunities, where Cognodata provides solutions and technologies to advance the transformation of Manufacturers.
Never before have we lived through a period with greater opportunities and risks in an industry under transformation
- Commercial
We develop solutions for the improvement of commercial effectiveness by combining the use of analytics for prioritizing leads selected according to potential, commercial models and process optimization, with the use of tools to improve performance.
- Market studies and potential analysis
- Assessment of commercial force and territory alignment
- Commercial models and compensation program design
- Display and reporting
- CRM Tools
- Product
Consumers expect immediate answers regardless of time and place. To satisfy their needs in a profitable way, it is necessary to analyze market trends. Through predictive algorithms, we can make decisions starting from the point of analysis of both internal and external factors. As a result, we will have a well-oiled distribution chain available to meet demands in terms of offer, stock, line extension, pricing and promotions:
- Demand prediction
- Selection
- Design of pricing strategy
- Promotions
- Management with retailers
- Marketing
Numerous points of interaction and the information exchange with customers hamper marketing management. Cognodata offers a broad range of automated solutions for marketing, like the management of web leads for our customers, Machine Learning implementation and the generation of different types of attribution models.
- Machine Learning and reporting
- Recommendation engines
- Final customer loyalty program
- Campaign Management
- Media
- Contact center and customer service
We develop solutions for the improvement of commercial effectiveness by combining the use of analytics for prioritizing leads selected according to potential, commercial models and process optimization, with the use of tools to improve performance.
- Market studies and potential analysis
- Assessment of commercial force and territory alignment
- Commercial models and compensation program design
- Display and reporting
- CRM Tools
Consumers expect immediate answers regardless of time and place. To satisfy their needs in a profitable way, it is necessary to analyze market trends. Through predictive algorithms, we can make decisions starting from the point of analysis of both internal and external factors. As a result, we will have a well-oiled distribution chain available to meet demands in terms of offer, stock, line extension, pricing and promotions:
- Demand prediction
- Selection
- Design of pricing strategy
- Promotions
- Management with retailers
Numerous points of interaction and the information exchange with customers hamper marketing management. Cognodata offers a broad range of automated solutions for marketing, like the management of web leads for our customers, Machine Learning implementation and the generation of different types of attribution models.
- Machine Learning and reporting
- Recommendation engines
- Final customer loyalty program
- Campaign Management
- Media
- Contact center and customer service
We are immersed in a business transformation being driven by current analytical technological capabilities which catalyze what we call Retail 4.0. In this scenario, the omnishopper requires a satisfactory end-to-end shopping experience that interacts with all channels
Daniel Encinas Oñate Senior partner of the Retail & CPG practice
