Smart Grids are generating a great amount of data on the energy industry which companies are looking for ways to monetize.
Machine Learning allows us to create customer segmentations based on their consumption and behavior, establishing patterns we can use when executing segmented and personalized promotions.
The contribution of Smart Sales is that it allows us to establish optimized sales forces based on the movements of the competition through any of the existing channels.
15 years of proficient and powerful analytic capabilities allows Cognodata to offer specific solutions to the utilities industry, based on experience of contrasting projects.
Never before have we lived through a period with greater opportunities and risks in this industry under transformation
- Marketing - Customer
The use of analytics plays a crucial role in the attraction and retention of customers, by improving linkage and bolstering profitable growth. Cognodata provides solutions based on algorithms with Machine Learning and recommendation engines that enable management through events:
- Analytics and reporting
- Segmentations by value
- Propensity Models of attraction, retention, cross sales of PSVAs
- Propensity for financing of air conditioning products
- Marketing Automation
- Models of attribution and recommendation engines
- Optimization of commercial management and conversion ratios by channel
- Commercial
Processes, protocols, attitudes and motivations change over time. Cognodata offers the possibility of developing a commercial model oriented towards efficiency, simplifying processes, and betting on methodologies.
- Market studies
- Smart sales
- Visualization and reporting
- CRM tools
- Product
A company with ample market intelligence has an advantage over its competitors. Analysis of the latest innovations and market trends is the order of the day. Cognodata´s analytics laboratories, with their multivariable analysis, enable the assessment of a certain product or the expansion of a range of products.
- Demand forecasting
- Assortment
- Pricing
- Promotions
- Retailer management
The use of analytics plays a crucial role in the attraction and retention of customers, by improving linkage and bolstering profitable growth. Cognodata provides solutions based on algorithms with Machine Learning and recommendation engines that enable management through events:
- Analytics and reporting
- Segmentations by value
- Propensity Models of attraction, retention, cross sales of PSVAs
- Propensity for financing of air conditioning products
- Marketing Automation
- Models of attribution and recommendation engines
- Optimization of commercial management and conversion ratios by channel
Processes, protocols, attitudes and motivations change over time. Cognodata offers the possibility of developing a commercial model oriented towards efficiency, simplifying processes, and betting on methodologies.
- Market studies
- Smart sales
- Visualization and reporting
- CRM tools
A company with ample market intelligence has an advantage over its competitors. Analysis of the latest innovations and market trends is the order of the day. Cognodata´s analytics laboratories, with their multivariable analysis, enable the assessment of a certain product or the expansion of a range of products.
- Demand forecasting
- Assortment
- Pricing
- Promotions
- Retailer management
The liberalization of the industry and the process of digitalization have generated a change in customer onboarding and management which can only be managed with analytical tools. The same happens with the use of alternative energies, opening up new opportunities and business models for our customer management.
Rosel Cruz Ortíz de Landázuri Director of Customer Strategy and Business Development
